Subject: Silicon Valley, California
Period: 1984 (dated)
Publication:
Color: Printed Color
Size:
23.3 x 34.8 inches
59.2 x 88.4 cm
This is a rare edition of this playful pictorial map of Silicon Valley. Riffing on "View of the World from 9th Avenue," the iconic Saul Steinberg New Yorker cover from 1976, the map skewers the parochial attitudes of the residents of Silicon Valley. Between San Francisco Bay and the Atlantic Ocean, all the rest of the United States is reduced to the University of California, Berkeley, Lake Tahoe, Las Vegas, Silicon Gulch, Research Triangle Park, New York City, and Route 128, the metonym for the Boston metro's tech sector. Beyond the Atlantic, there is only Germany and France; and then there is the Pacific and Japan, presented as a rising red sun in the distance. The message is clear: the rest of the world might as well not exist for the tech industry. The foreground presents the various tech firms of the Valley, with the biggest names - Apple, Hewlett Packard, and Intel - appearing as neighbors across the bottom of the map.
Published by Pacific Ventures. The map was first published in 1983, with design credited to Redding & Cashel and a different configuration and line-up of tech-related sites, including IBM, Atari, and Stanford. Later editions in 1985 and 1986 are credited to Kirby Scudder and show more companies across the San Francisco Bay and less locales of interest beyond Silicon Valley. This 1984 edition has no credited designer.
References:
Condition: B+
There is light dampstaing at top left and light foxing visible at the top of map image.