Catalog Archive
Auction 183, Lot 201

"A Hysterical Map of Island of Oahu Hawaii Where You Can Lei & Ukelele Weather & Women Are Fair & Warmer",

Subject: Oahu, Hawaii

Period: 1954 (dated)


Color: Printed Color

8.6 x 5.5 inches
21.8 x 14 cm
Download High Resolution Image
(or just click on image to launch the Zoom viewer)

This charming tourist map of the island shows the main roads, towns and attractions, such as Waikiki Beach (with a "grass in motion shake sister"), Diamond Head and Punchbowl craters, and Pearl Harbor, which is also featured in a magnifying glass offshore. The bountiful sea life is noted by fishermen, coral gardens, and a fish "scale." This map was "inked & thinked" by Ted Turner and William S. Terao, a Japanese-American artist who was hired to draw maps for the firm after Jolly Lindgren's death in 1952. This map is printed on cardstock with "King Size Mapcard" printed on verso to allow tourists to mail this postcard to friends and family.

The Lindgren brothers of Spokane, Washington, specialized in humorous maps of state parks. The brothers founded their business in 1928 with Hjalmer (Jolly) serving as the artist and Oscar (O.S.) overseeing administration and production. They produced their first map in 1932 - Hysterical Map of the Spokane Country Slightly Cockeyed - which was designed to be "hysterical" rather than "historical." Their comical map was successful, and in 1933 others followed, including Puget Sound, Rainier National Park and Yellowstone National Park. Despite the Great Depression, tourism in National Parks increased significantly in the 1930s, and visitors were eager for souvenirs of their trips. The Lindgren brothers capitalized on this trend, producing numerous National Park maps. Beginning with the Yellowstone map, Jolly developed a standardized format with a bold blue border incorporating the title, yellow denoting land (because of Yellowstone), red for roadways, black for text, and accents of green and blue. This style and color scheme became Jolly's signature style and was continued on all of his Hysterical maps of National Parks. The Lindgren brothers had hired Ted Turner as director of sales in 1930, and his role in the business gradually evolved until he became an official partner in 1949, and the business was renamed Lindgren-Turner. After World War II, the map business declined, so the Lindgrens and Turner innovated to create souvenir decals, which becamee hugely popular. After Jolly Lindgren's death in 1952, Oscar Lindgren and Ted Turner further extended the product line to include postcards (called "King Size Mapcard").

References: Clinton (IMCOS #125) pp. 27-39; Hornsby, p. 58.

Condition: A

A bright example with minor wear along the edges, lightly bumped corners, and a few spots of soiling on verso.

Estimate: $140 - $180

Sold for: $160

Closed on 6/9/2021