Auction 178, Lot 42

"Grand Circuit des Capitales",

Subject: Cartographic Miscellany, Europe, Asia

Period: 1956 (circa)

Publication:

Color: Printed Color

Size:
38.5 x 24.5 inches
97.8 x 62.2 cm

This beautiful and novel pictorial map was published by Agence Francaise de Propagande as a promotional item for Menier Chocolat. The credited artist is Jan-Loup, an artist and illustrator best known for his comics for Lisette magazine in the 50s and 60s. The map spans Europe and Asia and is filled with striking illustrations: Neptune riding a sea monster in the Atlantic; a bullfighter in Spain; Red Square in Russia; oil fields between the Black and Caspian seas; a cobra facing off against a panda in Pakistan; the Buddha in Tibet; the Great Wall of China. A red-lined route connects the major cities in Europe and Asia. In the late 19th century, Menier was the leading chocolate maker in the world and a pioneer of modern advertising, but by the time this map was published, the company was near its end. On this example, a number of the coupons have been pasted onto the number grid at bottom.

References:

Condition: A

A bright, colorful example with a few tiny holes at fold intersections and light soiling at bottom below the map. Issued folding.

Estimate: $250 - $325

Sold for: $180

Closed on 6/10/2020

Archived