Catalog Archive
Auction 174, Lot 190

"Map Showing Main Highways to Beringer Bros. Winery and Other Interesting Points",

Subject: Bay Area, California

Period: 1939 (circa)


Color: Printed Color

9 x 11.9 inches
22.9 x 30.2 cm
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This delightful map of the Bay Area appears in a pamphlet promoting the Beringer Brothers Winery in St. Helena. It shows San Francisco, San Pablo, and Suisun bays and traces various routes to the winery. San Francisco, Oakland, Berkeley, Sonoma, and Petaluma are among the cities located along the highways. Illustrations of the Golden Gate Bridge, Seal Rocks, Muir Woods, the University of California, Berkeley, Treasure Island, the Petrified Forest, and much more decorate the region. A vignette of the winery spans the top of the map, and a compass rose adorns the bottom right corner. The pamphlet's cover showcases the winery's "world famous underground tunnels." Lithographed by Roesch Company in San Francisco. These pamphlets were distributed at the 1939 Golden Gate Exposition on Treasure Island by winemaker Fred Abruzzini, who helped operate Beringer Brothers Winery from 1932-56 and is credited with being one of the first to promote Napa Valley as a tourist attraction.


Condition: A

Minor extraneous creasing, otherwise fine.

Estimate: $200 - $230

Sold for: $150

Closed on 9/11/2019