Auction 134, Lot 229

"Pictorial Map of Fresno County and Mid-California's Garden of the Sun",

Subject: California

Period: 1925 (circa)

Publication:

Color: Printed Color

Size:
38 x 24 inches
96.5 x 61 cm

This large and very colorful bird's-eye view shows the entire valley from Bakersfield to Stockton with the coastal range in the foreground and the Sierra Nevada mountains stretching to the horizon. The map extends to include San Francisco and its bay, San Andreas, Sonora, Yosemite, Pine Ridge, Sequoia and Mount Whitney to mention a few. The map contains a large art deco title cartouche and is surrounded by more than 30 vignettes advertising the industry and bounty of the area. Half of the verso is the "Automobile Road Map of Fresno County" printed in orange and black. It extends to include Yosemite, Huntington Lake and Sequoia National Park. The map was published by the California State Automobile Association and shows the "Principle Automobile Roads." The lower half contains information and promotional text on Fresno. Self folds into pictorial covers (5 x 10") with mailer on one side showing postage 2 cents, which helps date this piece since we find no references or past dealer pricing. First class postage in the U.S. was set at 2 cents in 1919 and raised to 3 cents in 1932. An uncommon promotion brochure that was published by the Fresno County Chamber of Commerce.

References:

Condition: B+

Beautiful color and impression. A few fold intersection splits as would be expected on a folding brochure that was printed on thick paper. One short tear along a fold at right edge.

Estimate: $150 - $200

Sold for: $130

Closed on 12/1/2010

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