Auction 134, Lot 228

"Map of Los Angeles Compiled & Drawn by Felix Viole",

Subject: Los Angeles, California

Period: 1904 (dated)

Publication:

Color: Black & White

Size:
20.3 x 27 inches
51.6 x 68.6 cm

This scarce advertising map was quaintly drawn by Felix Viole, Licensed Surveyor, and published by the Los Angeles Chamber of Commerce. The map details the fast-growing city and extends in the north from Highland Park (with an inset extending the map), south to Slauson Avenue, west to beyond Western Avenue and east to beyond East Side Park and the Evergreen Cemetery. All streets and boulevards are named, as are all parks and other places of interest. The piece is filled with advertisements for several banks including the Equitable Savings Bank, Munger's Laundry, Los Angeles Abstract and Trust Co., and one by the city of Santa Monica calling itself the "best town in California in which to live or visit" and noting it is easily reached by four different electric roads. The verso has a street index and additional advertisements from the Ascot Saddle Livery, the Imperial Café (The Better Bohemianism) and the Southern California Wine Company. Folds into paper covers (3" x 7.4") with statistics below the title and advertisements on the other cover panels including Cawston Ostrich Farm with a hilarious image of a man wearing a suit and bowler sitting atop an ostrich. The map is signed in the plate and certified by Harry F. Stafford, City Engineer. An uncommon issue that was printed by Baumgardt Publishing Co., 116 N. Broadway, Los Angeles, Cal.

References:

Condition: B+

The map is virtually flawless with no tears or splits, just some light toning where pasted in the covers.

Estimate: $250 - $350

Sold for: $230

Closed on 12/1/2010

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