Catalog Archive
Auction 130, Lot 248

"City of San Diego", Mora, Joseph Jacinto

Subject: San Diego, California

Period: 1928 (dated)


Color: Printed Color

21.8 x 27 inches
55.4 x 68.6 cm
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This is a richly illustrated pictorial map of the San Diego by noted artist Jo Mora (1876-1947) and published by the Marston Company of San Diego. Mora's maps are great fun and this one is up to the task. It is filled with scores of cartoon-like illustrations showing locations of towns, natural formations, tourist attractions, local culture, products and animals. The paneled border contains 33 different pictures all with multiple figures such as "Enter ye Gringo" showing a Daniel Boone-like figure dressed in buckskins, "The Navy Comes to San Diego." Swimmers, boats, whales, a mermaid, a fishermen and Juan Cabrillo discovering the port are shown in the Pacific Ocean. Mora's humor can be seen in several scenes including locating the caves at La Jolla with a caveman. The elevations of six important buildings including Union Station appear at lower left. The map was issued to commemorate the Golden Anniversary of Marston's Department Store and portrays the city "with the most exacting fidelity the History, Romance, and Humour of the glorious City of San Diego by the Pacific," which ends with a tribute to the ports discoverer "Juan Rodriquez Cabrillo, RIP." A visually delightful map with a wonderful sense of humor.


Condition: A

The map image is fine with strong, bright color and full margins. Folding as issued with some archival tape on verso along some folds for support.

Estimate: $800 - $1,000

Sold for: $950

Closed on 12/2/2009