Catalog Archive
Auction 191, Lot 157

A WWII-Era Map Celebrating College Football

"Albert Richard Football Map",

Subject: United States

Period: 1940 (dated)


Color: Printed Color

25.6 x 18.6 inches
65 x 47.2 cm
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This graphic map celebrating college football was created by F.E. Cheeseman for Milwaukee-based clothing manufacturer Albert Richard. It demonstrates the growing popularity of the sport and is filled with pennants marking the location of 244 college teams with additional illustrations of players, stadiums, a cheerleader, seals, and more. A key below the map identifies each school's location, nickname, and record from the prior year (1939). Further decorated by an inset map of the "major conferences" and a compass rose consisting of conference champion pennants. Surrounding the map is a listing of All-American players over the prior 50 years. The verso contains the 1940 schedule for the major conference schools and advertisements for various Albert Richard coats.

References: cf. Hornsby (Picturing America), plate 46.

Condition: A

A very clean and colorful example.

Estimate: $400 - $500

Sold for: $500

Closed on 2/8/2023