Catalog Archive
Auction 118, Lot 322

"California Automobile Tours - Compliments of the Hotel Del Monte",

Subject: California

Period: 1913 (dated)

Publication:

Color: Printed Color

Size:
13 x 26 inches
33 x 66 cm

A rare folding pictorial brochure (5 x 9") published in 1913 for those touring the state, but principally as an advertising tool for the Hotel Del Monte and golf course. The brochure unfolds to a large 20" x 27", with colorful printing on one side and black and white on the verso. On one side is the self-folding title panel, and a large map of California (13" x 25") titled "California Automobile Tours." The map uses overprinted colors to show the following tours: Lincoln Highway (and Midland Trail), Yosemite Tour, Old Mission Tour, Sportsman's Tour, Lake Tahoe Tour, and the Lake Co. Tour. Distances are shown between each town and city. Scores of hotels are named throughout the state with red overprinted lettering. Within the map are two half-tone photographs showing the Hotel Del Monte, and its golf course of "everlasting green." The title page is a beautifully rendered art nouveau view of a chauffeured touring car with a couple enjoying the ocean at the Ostrich Tree along the Seventeen Mile Drive with the rugged coast in the background. Also on this side are advertising panels for Castle Crags in Shasta Country, and "For those who Prefer Southern California" is information on the Hope Ranch Park in Santa Barbara. The entire back side is principally dedicated to the Hotel Del Monte and its famous golf course. With text and pictures of the buildings and grounds, including the golf course by the sea, the Pebble Beach Lodge, and the Pacific Grove Hotel, "under the same management…" The lower portion of the page has twenty-four images under the title "California - The Playground of the World." A terrific and early California ephemeral advertising brochure. Map is copyright 1913 by Worthington Gates, artist and cartographer.

References:

Condition: B

Generally fine condition with good images and color. Cover panel has old sticker removed at upper right with small area of surface loss and a tiny hole. Some fold intersection splits, and one area of light staining above title panel.

Estimate: $150 - $250

Sold for: $140

Closed on 3/6/2007

Archived