Catalog Archive
Auction 192, Lot 230


"1908: Movie Industry Discovers Southern California",

Subject: Southern California

Period: 1937 (circa)


Color: Printed Color

9 x 11.3 inches
22.9 x 28.7 cm
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This advertisement features a pictorial map of Southern California that is filled with stereotypical illustrations of the varied countries depicted in locations used by movie makers in Southern California and the ocean nearby. Two men with a movie camera in a balloon scan the area through a telescope and conclude "this looks like a good place." Text at right promotes tourism for Southern California related to the movie industry. Date is based upon a "1937" stamp on verso, which contains another advertisement for The Cambridge Tile Manufacturing Company in Cincinnati, Ohio.


Condition: A+

Clean and colorful.

Estimate: $30 - $40

Sold for: $55

Closed on 4/26/2023