"Le Tour du Monde en 120 Images Grand Concours du Chocolat Menier",

This attractive and novel pictorial map of the world was created by J.B. Jannot and published by Agence Francaise de Propagande as a promotional item for Menier Chocolat. Highly decorative, the map is filled with vignettes, inset maps of Israel, India and Tibet, the Belgian Congo, and is centered on a colorful 16-point compass rose. The most prominent feature of the map is a red line weaving through the continents that symbolizes the path of Jacqueline, Menier's imaginary spokesperson, on a world tour beginning and ending in Paris. Readers could collect games pieces (presumably by buying their chocolates) corresponding to the 120 stops on her journey, and add them to a table normally found below the map (not present in this example). These clues would collectively help to solve three puzzles - here shown as enigme no. 1, 2 and 3. Once the three enigmes were solved, the bottom portion of the sheet could be cut off and mailed in to Menier for a prize drawing. While this promotional map was an innovative way to encourage chocolate sales, it was apparently not enough as the company was nearing its end at the time this map was published. In 1959, the family left the management team and by 1965 it merged with Cacao Barry.

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Condition: B+

A colorful example, issued folding, with minor wear along the fold lines and several tiny splits at the fold junctions. Table below the map has been trimmed away (presumably mailed in for the prize drawing).